My name is Gena Dela Cruz and I’m a graphic designer based in Vancouver, BC.

What drew me to the creative arts stemmed from the way any art form can communicate different things for different people. The goal for my work is to build from those unique human experiences to create a lasting impression. Works that make you stop to think. Stop to appreciate. Even stop to question in a fast-paced digital world. My interests have always been the why to design solutions and eventually narrowing it down to

brand identity,
art direction,
photography
and,
digital/social media campaign content.

Along with graphic design, I also draw inspiration from, and have a passion for, fashion. Since starting out in retail, I’ve had the opportunity to grow and develop my problem solving skills within both industries— working in customer service in-stores (since 2015) and transitioned into Customer Experience at Aritzia x Reigning Champ.