/Boys’Co Rebrand

Boys’Co is a Canadian brand based in Vancouver. The company aims to be a leader in curating and promoting both international high-end, and local menswear brands. The company specializes in maintaining and representing relevant styles in streetwear and casual sportswear for men. Boys’Co’s goal is to showcase designer products globally and locally, and providing the best customer experience, while simultaneously empowering their employees.

Timeless and luxurious is what the re-brand aims for through its visual elements. Deliverables include a newly formatted website, and brand identity for its employees and clientele. 

Catered to men in peak adulthood in their 20’s–30’s and are part of the middle class. They have an eye for style in fashion, quality, and appreciation for the arts made by new and well-known potential-driven creatives in the game. They are considered busy body, city folk that can live off their smartphones to stay in the know of latest trends.  

Programs used: Photoshop, Illustrator, InDesign