/CLAWS Studio

Claws Studio is a complete re-branded project for a home-based nail studio — @omgloveyournails.  

With the increase in pursuing talents and polishing up new skills, the boom of side businesses has increased in the midst of a pandemic. Claws Studio is born out of the pursuit of a new skill. Janine, the face behind the home-based studio, is a paralegal by weekday and nail artist by the weekend. As she builds clientele along with her newly found skill, Claws Studio is catered towards women, between the ages of 16–40, with a middle-income, Work from Home job, in order to invest a little more in their self care routine. 

The goal is to provide clients a sense of confidence and promoting one’s best self despite time being spent at home due to a pandemic. The colour palette and sharp edges in design emulate boldness and embracing one’s full femininity. 

Programs used: Photoshop, Illustrator, InDesign