/Mala Candle Co.
- Rebrand

MALA is a local handcrafted soy candle company based in Vancouver, British Columbia. With the goal of bringing back relaxation into one’s busy lifestyle, MALA draws inspiration from memorable moments and human experience with a minimalistic aesthetic. 

The MALA re-brand will focus on 4 pillars in which also draws in its current target demographic. This includes, (1) sustainability, (2) quality, (3) lifestyle, and (4) personal life experience. The overflow of re-living moments through the brand’s eco-friendly initiatives is demonstrated in the re-branded design elements, as well as an established brand identity and aesthetic. 

The focus on these 4 pillars are shown through the idea of an overflow that is repeatedly used in branding and advertising. An overflow of emotions with cherished memories that can be re–filled through the brand’s sustainable initiatives. The soft edges of the logo is in regerence to melted wax, while the colour palette has an earthy, and contemporary combination. This brings the brand back to the aesthetic and lifestyle portion in which the overall elements can fit into one’s life. 

MALA attracts two types of audiences that first include individuals who seek quality products from a company that is mindful of the sustainability aspect in production and materials. The second audience include the lifestyle and modernity aesthetic to radiate in their space that stimulate all senses (including smell). 

Programs used: Photoshop, Illustrator, InDesign