/Trek Dance Studio
- Rebrand

The Trek is a hip hop dance program led by dancer and choreographer, Jerome Esplana. The Trek equips dancers with new skillsets in order to grow and explore in their craft through a variety of activities not exclusive to solely watching, dancing, and then performing. While it’s a place of growth in physical movement, it’s just as much as learning the history, foundations and origins of the art that dancers are very immersed in. 

The Trek’s re-brand deliverables include the aspiration of becoming its own Dance Studio with poster signage to communicate its new brand identity and vision, as well as social media presence when a workshop is available to book. The colour palette, round shapes, and flowing upward staircase show movement in reference to hip hop elements. 

With focuses on the importance of patience, consistency, and the journey of growth. Trek offers levels from beginner, intermediate to advanced students ranging from ages 16–27. The emphasis is not based on immediate results, but learning valuable skillsets and applying it where necessary for oneself. The key message to takeaway is that the progress obtained by taught skillsets in this program is to reach one’s potential; it takes time, but shows the most worthwhile results. 

Programs used: Photoshop, Illustrator, InDesign